If there’s one thing we know, it’s that the world of marketing is constantly changing as the world changes. Because of the global pandemic, many offices have shuttered their doors in favor of permanently working from home. When such a drastic change to the way we work and live happens, it inevitably affects how your business operates, as well. In order to succeed in this virtual world of marketing madness, it’s important to keep the tips below in mind.
Don’t be afraid to try something new. Think back to 5, 10 or even 20 years ago. The marketing world looks vastly different, doesn’t it? Social media hasn’t always been around and now it’s a top way to market to new and existing customers. This is your reminder to always try something new. Who knows where technology will be in the next 5 years and what marketing tactics you may need to learn. As the world evolves, so should your marketing plan.
Email marketing is an efficient and cost-effective way to reach customers. Because of this, you also have more competition to get noticed in your audience’s inboxes. Start with a compelling subject line that captures your recipient’s attention. Entice them with a valuable offer, a cliffhanger phrase or something that makes them want to click to learn more.
Once you have their attention, ensure that the content you’re providing is valuable. If you’re sending emails to hit a quota and include information just because you need to send an email, your audience will start to devalue the content you send and write off the important information when it comes through. Don’t fall into the trap of sending just because you think you haven’t in awhile. Make sure you have something of value to say!
We may be living in a digital world, but that does not mean you can ignore the success of physical mailers and merch. It does cost money to send, but you also have to consider the fact that you’ll be able to stand out in the mailbox. A personalized notepad or a branded shirt is a pleasant surprise to receive, especially when it’s sent “just because.”
If you’re really looking to grab the attention of your audience in a virtual world, it’s vital to marry your physical marketing mailers with your digital marketing efforts. Use an included QR code to direct your audience to a landing page so you can track the success of your physical mailer.
It’s an ever-changing world, and we’re just living in it. Luckily, you’re a smart marketer who knows that to be successful, you must adapt! Marry your physical and virtual marketing worlds, embrace the new technologies and do things in the virtual world that make you stand out from the crowd. With these three reminders, you’re on your way to a virtual success story.